YES! Media

About
YES! Media

YES! Media was a nonprofit and independent solutions journalism organization that covered environmental justice, racial justice, body politics, political power and economic power.

In 2023, I joined the team to develop and execute audience growth campaigns through compelling and unique social media content.

Originally a print magazine, YES! sought to build an authentic social presence that connected with younger and more diverse audiences.

Task

  • Project details

    YES! Media’s primary social media goal was to increase followers and engagement on Instagram.

    My goal was to produce and distribute engaging content that drove up content interactions, increased shares and connected with marginalized audiences.

    For YES! Media’s other social platforms, goals included follower growth, increased engagement and clicks.

  • Creative process

    My philosophy was to break down articles using visually captivating and vibrant graphic carousels while sharpening YES! Media’s visual identity on the platform.

    YES! Media lacked consistency in content design and approach, posted lots of text-heavy graphics and did not write original copy for social media. I knew that in order to deeply engage younger audiences, carousels would need to vary in design and features, use compelling social-first headlines, use less text per slide, and make YES! Media’s coverage digestible by writing original copy.

    For YES! Media’s other social platforms, I tailored content to each platform and regularly measured its performance. I identified the most optimal content types for Instagram, FaceBook, LinkedIn and Bluesky.

  • Results

    34% of website traffic driven from social media

    14.7% growth in Instagram followers between 2023 and 2025

    789% increase in Instagram reach in 2024

    56.8% increased views on Facebook

    Doubled content interactions on Instagram within a year

Selected designs

Selected collaborations

The following collaborations with mission-aligned partners reached a wide range of new audiences. They increased engagements and attracted new followers.