Skills
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✺ Audience & community engagement
Engaging directly with our audience helps us learn who they are and what issues matter to them—guiding us in delivering content that resonates.
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✺ Visual storytelling
Unique social-first visual storytelling engages users and takes them on a climactic journey, maintaining their interest in the content we produce and the stories we tell.
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✺ Copywriting
Writing original copy for social media that is conversational, recognizable, and distinct sets us apart from other accounts and builds trust among our audience.
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✺ Graphic design
In the age of digital media, eye-catching visuals and bold aesthetics are essential to get a user to stop scrolling.
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✺ Short-form video
Video helps us break down the wall between us and our audience while providing information in a convenient and digestible format.
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✺ Data analysis & reporting
Measuring performance, analyzing data, and forming insights helps us identify patterns in audience behavior and trends in popular content.
Top-Performing Designs
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Top-Performing Designs *
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This post produced 19,304 impressions and reached 12,402 unique accounts through organic traffic.
The post fostered 1,643 interactions, engaged 1,258 accounts, and resulted in 244 profile visits and 28 follows. The full breakdown includes: 986 likes, 342 shares, 307 saves, and 7 comments.
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The post was shared 342 times, signaling that users resonated with the content enough to spread it to their own networks.
Because of its resonant nature and virality, this post was successful in engaging new audiences—out of the 1,643 users who interacted with the content, 19.6% were non-followers.
The post’s saves show that users found the content to be valuable and plan to revisit the content later on. This suggests that the content was timely, informative, and provided a unique perspective that users found useful.
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This post’s resonance could be attributed to the article’s timeliness. Self-defense against right-wing extremism is commonly discussed among people and organizations on the left, especially in the weeks following the 2024 Presidential Election.
Additionally, the choice to leave the article’s original headline as the social headline could have helped YES! Media connect with users who identify as “leftists” or with “leftist” principles, the organization’s intended audience.
Finally, the content focuses on organizing and activism, a popular beat area among YES! Media’s Instagram base.
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This post produced 8,225 impressions and reached 5,881 unique accounts through organic traffic.
The post received 626 interactions, engaged 547 accounts, and resulted in 47 profile visits and 6 follows. The full breakdown includes: 489 likes, 70 shares, 64 saves, and 3 comments.
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The post was shared 70 times. While it generated less than 100 shares, it still signals that a portion of users resonated with the content enough to spread it to their own networks.
Because of its resonant nature, this post was successful in reaching new audiences—out of the 5,881 users who viewed with the content, 56.8% were non-followers.
The post’s saves show that users found the content to be valuable and plan to revisit later on. This suggests that the content was timely, informative, and provided a unique perspective that users found useful.
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This post’s resonance could be attributed to its focus on the Israel divestment movement, a major issue area in modern history.
Additionally, the post’s imagery—which includes a scene of student activists waving a Palestinian flag—could have connected with users passionate about the student movement for Palestine, the organization’s intended audience.
The post could have had a narrower reach due to its lack of the word “Palestine” in the headline. While the student divestment movement is widely discussed online, the term “Israel divestment movement” is not as commonly used.
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This post produced 13,669 impressions and reached 9,039 unique accounts through organic traffic.
The post received 1,144 interactions, engaged 950 accounts, and resulted in 164 profile visits and 20 follows. The full breakdown includes: 820 likes, 171 shares, 151 saves, and 2 comments.
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The post was shared 171 times, signaling that users resonated with the content enough to spread it to their own networks.
Because of its resonant nature and virality, this post was successful in reaching new audiences—out of the 9,039 accounts reached, 40.9% were non-followers.
The post’s saves show that users found the content to be valuable and plan to revisit the content later on. This suggests that the content was timely, informative, and provided a unique perspective that users found useful.
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This post’s resonance could be attributed to its timeliness. Fascism is commonly discussed online following the 2024 Presidential Election.
Additionally, the post broke down several notable events that took place in early 2025, including the Los Angeles wildfires and the onslaught of Donald Trump’s return to the White House, providing users with a recap of politics that was relevant to them.
Finally, the post suggests solutions for how to move forward, an angle of reporting that is unique to YES! Media’s solutions journalism approach and pierces through the chaos-driven news cycle.
Social-First Story Packages
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Social-First Story Packages *
Top-Performing Collaborations
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Top-Performing Collaborations *
The following collaborations with mission-aligned partners reached a wide range of new audiences, increasing YES! Media’s engagements and growing its follower base.
70,312
impressions
46,979
unique accounts reached
3,678
accounts engaged
125
profile visits
64
follows
59,647
impressions
38,764
unique accounts reached
3,690
accounts engaged
53
profile visits
62
follows
13,078
impressions
8,627
unique accounts reached
658
accounts engaged
58
profile visits
13
follows